Kristina: Oh I do, I often liken it to you get pregnant, and you’re like, “I’m pregnant, I’m having a baby,” and then seven or eight months into it you’re like, “I’ve changed my mind, I want to go home, this was a terrible idea.” Then once the baby’s here you’re like, “That wasn’t so bad, I would do that again.”Įrika: Maybe at some point, and so the funny thing about this particular book, especially what I experienced when I was writing it, is a lot of what I say in the book is that the absolute worst thing you should do is lock yourself alone in a room and try to make words come out. You’ve written a book, you know, you know the feeling. Hey Erika, tell me about your new book.Įrika: It is so exciting, because it is done, it is out there. Kristina: That’s exactly, sustainable business success if you will, and I will. Kristina: I’m setting you up for success is what’s happening right now.Įrika: Because that’s what you do, that’s what people hire you to do. I feel like I am doing an auto sales commercial right now for your book, welcome Erika.Įrika: Hello, thank you so much, I appreciate it. Erika is the cofounder of Mule Design, and the esteemed author of, Just Enough Research, and the brand-new, Conversational Design, both from A Book Apart. Brain Traffic is a content strategy consultancy headquartered in Minneapolis, Minnesota, and serving clients worldwide. I’m your host Kristina Halvorson, this podcast is brought to you by Brain Traffic. Quantifying the User Experience: Practical Statistics for User Research | Jeff Sauro and James R.Kristina: Hi, welcome to The Content Strategy Podcast.Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests | Jeffrey Rubin and Dana Chisnell.User Research: Improve Product and Service Design and Enhance Your UX Research | Stephanie Marsh.Bottlenecks: Aligning UX Design with User Psychology | David C.Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy | David Travis & Philip Hodgson.The User Experience Team of One: A Research and Design Survival Guide | Leah Buley.These 11 books-plus four bonus reads-provide key insights into UX research, and highlight the ways you can approach design for your product.

A book apart just enough research